Recently the NFL denied Daniel Defense the right to air their commercial during the superbowl. Daniel Defense, (for those of you who don't know them) is a company that produces firearms, firearm accessories and parts, and clothing. The NFL stated that they could not allow DD to air their commercial because it violated the NFL policy on advertising guns. The policy states that the NFL will not promote gun companies in their ads but that companies or department stores that sell gun may advertise as long as they don't promote the guns or show them in the commercial.
The Daniel Defense commercial shows a man arriving home to his wife and baby, talking about how life is so much different since he has been back home (a shot as he is walking in his door shows us that he is a United States marine). He then talks about how he loves his family and has a duty to protect them, and that no one can tell him how he can do that. No gun is shown at all in the entire commercial except at the very end when DD's logo appears with the shadow of an AR15. For the record Daniel Defense offered to replace their logo with an American flag and was still denied.
So lets break this down...DD sells clothing and other items besides guns...they did not show any guns in the commercial and even offered to change their logo to please the ever rapidly devolving NFL...and yet they were still told that they could not show their commercial during the biggest sporting event of the year because the NFL feels like they have some kind of moral obligation that prevents them from promoting the defense of ones family? I guess they feel a lot better about promoting all the alcohol companies that make up for a large portion of their advertising dollars, or maybe they are saving that spot for one of the many violent video games or movies they advertise for. The NFL promotes safety by preaching about concussions every week, their millionaire employees need to be kept safe after all, but the defense of our families is too sticky a subject for the commissioner to get involved in. Well Roger Goodell, I would like to borrow a line from a Mark Wahlberg movie here to tell you that "your moral compass is so screwed up I'll be surprised if you can find the parking lot."
Ok, I will get down off my soap box now and just close by saying that when those of you who will be watching the game this year (I wont be) see the newest Grand Theft Auto game being advertised right after a Bud light commercial lets remember that our good friends at Daniel Defense were told our families safety violates NFL policy.
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